Gilda’s Club Chicago, Sappi Ideas That Matter 

Gilda’s Club is a special place where the focus is on living with cancer. But to keep itself financially healthy, the not-for-profit Gilda’s Club must consistently reach out to its many benefactors for funding and tell its story to the community at large. For two years, Brainforest has created unique, deeply personal Annual Reports for Gilda’s Club donors. One, entitled The Thread that Joins a Community, was inspired by a hallmark of Gilda’s Club – the Living Quilt. These stories of various individuals touched by cancer were sewn together graphically with humanity and a life-affirming voice.

We applied for, and won, a prestigious Sappi Ideas That Matter grant that allowed Brainforest to develop, print and distribute 5000 “Living With Cancer Workbooks” on behalf of the Club. This piece won several design industry awards and has been used as a model for Gilda’s Clubs and other cancer support foundations on the national level.