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Creating an identity for a single organization is one thing—creating an identity that brings the values, aspirations and personalities of five separate associations together as one voice is a wholly unique challenge.
The newly formed COPD Alliance unites five multidisciplinary medical associations around one cause—heightening awareness, diagnosis and treatment of COPD (Chronic Obstructive Pulmonary Disorder). The Brainforest approach to building their brand identity was to understand their common goals, define the Alliance’s mission and values, and uncover the heart of the group’s shared personality. The result is a logo, visual identity and collateral materials that represent hope, inclusion, collaboration and breath. Brainforest also developed the Alliance tagline “Breathing new life into the recognition and management of COPD” to further express their mission of helping health professionals influence the outcomes of patients suffering from COPD. |
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