Communications professionals rely on PR Newswire to get their messages heard — quickly and accurately to the right audience, worldwide. So when they wanted to spread the word, globally, about their unparalleled suite of products and services, PR Newswire reached out to Brainforest to build an integrated campaign that highlighted the abilities PR Newswire has to support their members’ communications needs.

The “Increase your ______ ability” campaign uses beautiful (and a bit quirky) images that illustrate the different ‘abilities’ that PR Newswire possesses. Using print, web banners, Times Square video billboard, email blasts and direct mail, this engaging creative has helped PR Newswire secure qualified leads.